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Posted by sby on July 04, 2019
Advertising & Marketing

Basic Considerations to Make When Creating a Domain Name

It is common in modern times for businesses to operate online. Online presence offers a business an opportunity to gain a wider reach and in such way grow its potential and performance. On this platform, the business requires to have a domain name. Adequate considerations, however, need to be made in order to ensure that the right names are selected for this purpose.

Matching the business name and the registered business name is one of the best approaches to use in this respect. This gives more weight to the brand name of the business when there is a match in the two names. In using this approach, it is made possible for the business clients to have ease in identification of the exact website of the business.

Every domain names requires an extension. Of importance is to select a name that comes with a .com extension. In certain instances, it is important to use extensions that reflect to the country in which the business has based its operations.

Google rankings are based on SEO. This is what determines if the content on the website will be found during a search. Where possible, it is important to consider having the keyword on the domain name. One however should note that the use of keywords in domain names is not a basic requirement and this can be enhanced through other approaches.

There is no need to use hyphens and numbers in creations of a domain name. Not all visitors are comfortable in using the characters in Google searches and comes as a barrier. The name used need be easy to use for visitors. Easy names helps make the search easy and fast.
Trademarking or copywriting a business name is an important requirement. It is of utmost importance to ensure the select domain name has not been trademarked by another company. Use of other business names in the domain therefore needs to be unique unless there is right authorization to use another business names.

A domain name’s length should be considered adequately. Consideration therefore needs to be made to ensure the existing business name is shortened when being used for the domain name. Relevance of the business name and the domain name, however, needs to be maintained in this process. This is done in consideration of the visitors and the ease to locate the business name. A domain name needs to have utmost privacy. This helps in reducing chances of falling prey to the ever-rising cases of fraud prevalent on the online platform. As such it is important to ensure the domain is registered for a name that indicates its ownership.

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